Guerrilla Marketing

One of the first things that caught my eye in advertising was Guerrilla Marketing and its creative way to catch your attention. Using a low budget to create a big idea which will leave an imprint in the consumers mind. Its the idea of using non-traditional advertising to get the message to the consumer in a way they may have not seen before.












The agency is going beyond demographics and psychographics  to find the target audience.

This was an example used in class which affect our feelings and essentials for life.
The key to success with Guerrilla advertising is keep it simple and pure. Consumers don't have time to deal with complicated ads or messages. You have one target and one message.

Gurreilla is one of my favorite forms of advertising. I've always found myself interested in areas that test the limits of the box.  It's unexpected and can be very successful if used in the right way. The only time I've been exposed to this type of advertising is looking up examples on the net. Some of them are amazing and others not so much.

Examples that I like:

This one has to be probably one of my favorite. I was actually in Boston and saw a few of these. I found that this was semi successfully. The police thought this was a bomb threat or something along terrorist. The light boxes were quickly taken down. They definitely received a lot of publicity about the new Aqua Teen Hunger Force Movie.










Examples I DO NOT LIKE.