When you interact with other people you treat them the way you want to be treated while respecting their boundaries and who they are as a person. For example, when someone has broken a belonging of yours it is okay as long as the proceeding actions are handled appropriately. Another example includes the public courtesy and common knowledge that you not to fart in public. As humans we may not want to admit it, but we are constantly thinking about and battling our appearance and how others perceive us. A person’s appearance can say a lot about them: from their hair, clothing and even shoes. We want to be regarded as cool and attractive individuals in other’s eyes. When I look at the average person they follow the trends that make them think and feel like an individual with a good appearance. These are advertiser’s favourite consumers, because they are easily won over by advertising.
In my eyes they are more followers as compared to “unique” individuals. Some of the favourite fads of consumerism today, as well as some of the popular brands among consumers seem to be UGG boots, Bench and Lulu Lemon. Personally, I am not against these brands but the idea and reasoning behind why people like them as well as the outrageous prices of these products. Advertisers look at all the habits of consumers such as comparing the brands they are shopping for and the factors that affect their decisions. From these factors, advertisers decide which media sources will be used in order to target the appropriate audience. Advertising pays for our Television shows, Radio and even controls the content within magazines and newspapers. As much as consumers may not like advertising and their being controlled by such advertising, the consumers need to realize they are the one’s calling all of the shots. Consumers tell brands what they like and what they don’t like and without even realizing it, we the consumer are making the rules.
We give brands our attention, we expect it back.
Brands need to sell and companies exist to sell products.
Consumers make repeat purchases with brands because they feel a sense of belonging and enjoy its familiarity of these brands. Sometimes I find it difficult to choose a brand of tooth paste as I think to myself “what is the difference between them all, really?” It can be overwhelming at times and thus find myself rotating between Crest and Colgate. What kind of coffee do you purchase? Star Bucks, Tim Hortons, or a generic grocery store brand? Is all coffee the same or does the price of it make you think it tastes better? Brands can mean everything to one consumer while the cost means nothing and vice versa. This could be called the Brand shopper VS Price shopper. The final decision comes down to the brands they recognize, and how do they recognize it? Advertising.
Audience = Passive meaning the advertiser are controlling the contact
In my eyes they are more followers as compared to “unique” individuals. Some of the favourite fads of consumerism today, as well as some of the popular brands among consumers seem to be UGG boots, Bench and Lulu Lemon. Personally, I am not against these brands but the idea and reasoning behind why people like them as well as the outrageous prices of these products. Advertisers look at all the habits of consumers such as comparing the brands they are shopping for and the factors that affect their decisions. From these factors, advertisers decide which media sources will be used in order to target the appropriate audience. Advertising pays for our Television shows, Radio and even controls the content within magazines and newspapers. As much as consumers may not like advertising and their being controlled by such advertising, the consumers need to realize they are the one’s calling all of the shots. Consumers tell brands what they like and what they don’t like and without even realizing it, we the consumer are making the rules.
We give brands our attention, we expect it back.
Brands need to sell and companies exist to sell products.
Consumers make repeat purchases with brands because they feel a sense of belonging and enjoy its familiarity of these brands. Sometimes I find it difficult to choose a brand of tooth paste as I think to myself “what is the difference between them all, really?” It can be overwhelming at times and thus find myself rotating between Crest and Colgate. What kind of coffee do you purchase? Star Bucks, Tim Hortons, or a generic grocery store brand? Is all coffee the same or does the price of it make you think it tastes better? Brands can mean everything to one consumer while the cost means nothing and vice versa. This could be called the Brand shopper VS Price shopper. The final decision comes down to the brands they recognize, and how do they recognize it? Advertising.
Audience = Passive meaning the advertiser are controlling the contact
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