Guerrilla Marketing

One of the first things that caught my eye in advertising was Guerrilla Marketing and its creative way to catch your attention. Using a low budget to create a big idea which will leave an imprint in the consumers mind. Its the idea of using non-traditional advertising to get the message to the consumer in a way they may have not seen before.












The agency is going beyond demographics and psychographics  to find the target audience.

This was an example used in class which affect our feelings and essentials for life.
The key to success with Guerrilla advertising is keep it simple and pure. Consumers don't have time to deal with complicated ads or messages. You have one target and one message.

Gurreilla is one of my favorite forms of advertising. I've always found myself interested in areas that test the limits of the box.  It's unexpected and can be very successful if used in the right way. The only time I've been exposed to this type of advertising is looking up examples on the net. Some of them are amazing and others not so much.

Examples that I like:

This one has to be probably one of my favorite. I was actually in Boston and saw a few of these. I found that this was semi successfully. The police thought this was a bomb threat or something along terrorist. The light boxes were quickly taken down. They definitely received a lot of publicity about the new Aqua Teen Hunger Force Movie.










Examples I DO NOT LIKE.

Broken Social Scene

When you interact with other people you treat them the way you want to be treated while respecting their boundaries and who they are as a person. For example, when someone has broken a belonging of yours it is okay as long as the proceeding actions are handled appropriately. Another example includes the public courtesy and common knowledge that you not to fart in public. As humans we may not want to admit it, but we are constantly thinking about and battling our appearance and how others perceive us. A person’s appearance can say a lot about them: from their hair, clothing and even shoes. We want to be regarded as cool and attractive individuals in other’s eyes. When I look at the average person they follow the trends that make them think and feel like an individual with a good appearance. These are advertiser’s favourite consumers, because they are easily won over by advertising. 
 
In my eyes they are more followers as compared to “unique” individuals. Some of the favourite fads of consumerism today, as well as some of the popular brands among consumers seem to be UGG boots, Bench and Lulu Lemon. Personally, I am not against these brands but the idea and reasoning behind why people like them as well as the outrageous prices of these products. Advertisers look at all the habits of consumers such as comparing the brands they are shopping for and the factors that affect their decisions. From these factors, advertisers decide which media sources will be used in order to target the appropriate audience. Advertising pays for our Television shows, Radio and even controls the content within magazines and newspapers. As much as consumers may not like advertising and their being controlled by such advertising, the consumers need to realize they are the one’s calling all of the shots. Consumers tell brands what they like and what they don’t like and without even realizing it, we the consumer are making the rules.

We give brands our attention, we expect it back.

Brands need to sell and companies exist to sell products.

Consumers make repeat purchases with brands because they feel a sense of belonging and enjoy its familiarity of these brands. Sometimes I find it difficult to choose a brand of tooth paste as I think to myself “what is the difference between them all, really?” It can be overwhelming at times and thus find myself rotating between Crest and Colgate. What kind of coffee do you purchase? Star Bucks, Tim Hortons, or a generic grocery store brand? Is all coffee the same or does the price of it make you think it tastes better? Brands can mean everything to one consumer while the cost means nothing and vice versa. This could be called the Brand shopper VS Price shopper. The final decision comes down to the brands they recognize, and how do they recognize it? Advertising.

Audience = Passive meaning the advertiser are controlling the contact