In todays society I feel that instead of us choosing brands, brands choose us. There so much more detail and research going into the sweet spot of the consumer. Especially with technology and hows it changing how we look at brands. If our favorite brands are not on the internet in some way we find them to be outdated. With so many different kinds of brands for the same product as consumers were looking for more then just a name.
During the in class discussion I was actually surprised with what brands are creating using the internet. The new thing that has consumers interested are Apps, if its smart phone, ipod or computer Apps there's something out there for everyone. One of my favorite Apps that we talked about in class was the Nike running app. An App that creates a brand experience for nike and while you run. Records how long you have ran for and previous runs. This is can be a helpful resource for people to continue there healthy life style. This experience is create using Nike and while running.
